Leeds based Fleet solutions business Global keeps the 2019 UCI World Road Championships on the road.
The UCI Road World Championships have only been held in the UK three times – in 1922, 1970 and 1982 – and they are back with a bang in 2019, in no small part thanks to the success of the Grande Départ of the Tour de France in 2014 and subsequent Tour de Yorkshires. The TDY as its known as by fans has made Yorkshire and Harrogate synonymous with cycling.
The extraordinary capability of Yorkshire’s very own corporate mobility powerhouse Global is made clear when you first see the fleet of vehicles they have supplied. It’s a veritable cavalcade of dynamic, heavily specified premium vehicles from their own fleet. Each and every one is liveried and has been tailored for the role it will play in the race.
The numbers are staggering, 132 vehicles, circa £6.2 million of stock and thanks to the dominance of the latest BMW 5 Series, back-to-back the 50 Country Cars alone would snake out to around 200m. Global’s brand strategy has been a brave one over the last 5 years – they have built a reputation for delivering flexibility and being so much more than a standard fleet business. Global believes its own mantra – they are sporting, competitive and promise high performance through their brand alignment with elite teams and personalities. Global sponsor Leeds United FC, Leeds Rhinos, The ASI Ladies Scottish Open, The Tour de Yorkshire and now their first world-class event in the 2019 UCI World Road Championships. It marks the firm out as capable on a big stage, and as trusted by organisations for whom expedience, expertise and performance count.
Andy Hindley, Yorkshire 2019, CEO said, “Global absolutely has exceeded expectation. We’ve got 132 cars from them. And what a management job they have done to get them ready in a short space of time, looking magnificent, delivered on time and keeping them running for the week. The competency, the enthusiasm, the delivery, its absolutely top notch – at a world-championship level that’s critical”
Stephen Chater, Global’s Commercial Director said “We are proud to be showcasing our capability to deliver a business critical fleet and on home turf. The Union Cycliste Internationale and local organising committee, Yorkshire 2019, are really serious about what they expect from partners and I’m delighted to say we have met their exacting requirements .The scale of the fleet is significant by any sporting standard, so we’ve deployed a team on the ground for the period ensuring we can react quickly.
Peter Dodd, the Commercial Director of Welcome to Yorkshire said “This is Global going global!”